Client ALLEN MORRIS & RELATED
Location CORAL GABLES, FL
Category Mixed-Use
The Coral Gables City Centre (CGCC) is a transformational mixed-use project inspired in the vision George Merrick had for The City Beautiful. Developed by The Allen Morris Company and The Related Group, CGCC masterly delivers classic elegance revitalized. With sophisticated rental apartments, class A offices, public amenities and curated European-style paseos connecting the project with Miracle Mile, CGCC honors the city’s history while also delivering a vision for its future - revitalizing its Central Business District.
STRATEGY    I    NAMING & LOGO    I    BRAND IDENTITY    I    3D RENDERINGS    I    COPYWRITING    I    COMMISSIONERS’ BOOK    I    RACK BROCHURE    I    PRINTING PRODUCTION    I    ELEVATIONS GRAPHICS    I    FLOOR PLANS    I    PHOTOGRAPHY    I    VIDEO SHOOTING    I    VIDEO PRODUCTION    I    AERIAL PHOTOS    I    LANDING WEBSITE    I    DRONE VIDEO    I    MOTION GRAPHICS    I    MOBILE APP    I    MERCHANDISING
BRAND PROCESS
Achieving the vision of icons such as George Merrick, Allen Morris and Jorge Perez is not an easy task. Through deep understanding of their vision and their project, we created a classic brand inspired in the Arc de Triomphe and the Gran Via. A brand that combines the Gables’ candid rich earthy colors, with crisp 3D illustrations based on plans from award-winning Zyscovich Architects. With print and digital collateral plus a series of video productions we created a successful campaign that enticed the city commissioners and the public that ultimately won the city RFP, although now on

Avenue 3 Miami
A Transformational, Mixed Used Project
Unlimited

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