Client Avenue 3 Miami
Location DOWNTOWN MIAMI
Category PLACE MAKING
Avenue 3 Miami is both a community-driven movement and future pedestrian-oriented street in Downtown Miami. One block away from Miami’s Bayside and along 2 blocks, it’s home to 15 independent restaurants with culinary roots from all over the world. This project emerged from a grassroots movement lead by Steve Dutton and after reading his story we felt compelled to collaborate. Avenue 3 along with the Miami DDA, the Miami Foundation and many other exceptional organizations is aiming to catalyze transformation in Miami's urban core.
NAMING & LOGO    I    BRAND IDENTITY    I    STREET PALETTE    I    COPYWRITING    I    GRAND OPENING    I    EVENTS COLLATERAL    I    STREET SIGNAGE    I    PRINTING PRODUCTION    I    SOCIAL MEDIA CREATIVE    I    COMMUNITY MGMT    I    PHOTOGRAPHY    I    VIDEO DIRECTION    I    LANDING PAGE    I    FULL WEBSITE    I    DIGITAL MARKETING    I    DIRECT MARKETING    I    PRESENTATION DECK
BRAND PROCESS
A place-making project not only requires having a clear vision for the place itself, but also understanding its past, its secrets and stories, its culture, its community, their present and their expectations. We undertook this very complex task and created a brand with a fresh and dynamic yet strong look. It’\s color palette was based on the colors of the XXX feet mural by XXXX on 50 Biscayne, taking them to a brighter tone to stand out in a congested urban environment. The result was a brand with high level of acceptance in the community, that raises the bar in nationwide grassroots movement and that is pushing for transformation in the heart of our magic city.

Avenue 3 Miami
A UNIQUE DOWNTOWN REVIVAL
Unlimited

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