Client THE RELATED GROUP
Location St. Petersburg, FL
Category Residential & Retail
Icon Central is a unique mixed-use project in St. Petersburg, Florida that conveys rental and commercial perfection. Headed by The Related Group, its strategic central location encourages pedestrians to a young and active lifestyle generating business over a 2.5-acre city block. The project is composed by a 15-story luxury residential tower plus 37,000 sqft of unique commercial space, including a spectacular 1920’s bank building. With its prime location and unique features, ICON Central promises to become a new Icon for St. Pete.
3D RENDERINGS    I    RACK BROCHURE    I    COPYWRITING    I    VIDEO SHOOTING    I    VIDEO PRODUCTION    I    AERIAL PHOTOS    I    BANK ILLUSTRATIONS    I    SITE PLAN    I    MOTION GRAPHICS    I    RETAIL SPACE VISION
BRAND PROCESS
Already reaching the end of the construction and under a big time constraint we managed to deeply understand the essence of the project and create a campaign that helped the client lease the property’s spaces. Combining emotional and fully activated 3D Renderings, with an elaborated brochure and a series of full-blown commercial videos, we presented the project in a very elegant yet hipster way that ultimately captivated commercial and residential tenants alike.
Avenue 3 Miami
COMMERCIAL PERFECTION
Unlimited
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