Client RELATED COMPANIES
Location Doral, Florida
Category Mixed-Use
CityPlace is a unique mixed-use project in the heart of the city of Doral. Developed on the retail side by the world-known Related Companies from NYC and on the residential by its partner The Related Group with their rental brands The Flats and The Manor. A truly dynamic urban shopping experience with Miami’s most unique retailers, combined with apartments offering a pedestrian urban lifestyle in the center of it all.
LEASING CENTER    I    GRAND OPENNG    I    JUMBOTRON VIDEO    I    DIGITAL KIOSKS    I    LOBBY SIGNAGE    I    SITE / TENANTS GRAPH    I    SITE SIGNAGE    I    GIGANTIC BANNERS    I    DIRECT MARKETING    I    RENTAL PROMOTIONS    I    PROMO FLYERS    I    PRINTING PRODUCTION    I    WEBSITE IMPROVEMENTS    I    MERCHANDISING
BRAND PROCESS
Working with an already-established brand is always challenge and this was not different. CityPlace had to replicate it initial success story from West Palm Beach, now in Doral. After several site visits, meetings, research and benchmark analysis we developed their communications for the grand opening for both of its components - Residential & Retail – along 3 different brands. We understood the brand architecture and evolution and took their communicational strategy to the next level, presenting Cityplace Doral as the new heart of its city.

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