Client NATIONAL HOTEL
Location SOUTH BEACH
Category HOSPITALITY
Built in 1939 The National Hotel is a historic art deco oceanfront resort that evokes glamour and cinematic elegance. Renovated in 2014, features 116 newly designed guest rooms in its historic tower and 36 luxurious cabanas, alongside Miami Beaches longest infinity-edge pool. This resort truly represents the best of South Beach hospitality, has set the tone for 8 decades and will continue to be a landmark in years to come.
STRATEGY    I    BRAND SYSTEM    I    STATIONERY    I    COPYWRITING    I    EVENTS    I    PROMOTIONS    I    INTITUTIONAL    I    EBROCHURE    I    MAGAZINE ADS    I    WEDDINGS PROMOTION    I    BRUNCH LAUNCHING    I    EVENTS DISPLAYS    I    WHITE PARTY ADS    I    FOOD & WINE ADS
BRAND PROCESS
Being able to work with historic landmarks and brands like this one is an honor and allows us to deeply understand what hospitality is all about. When we were called to revamp this brand, our challenge was to keep its historic look while sparkling it up to captivate increasing segment in South Beach looking for elegant, yet vibrant experiences. We created a brand system with historic sepia tones combined with vibrant and colorful photography that represent its timeless elegance and invited to have unforgettable experiences. We also activated their spaces creating their legendary Sunday brunch with live music by The French Horn.

Unlimited