MIAMI LAND OF OPPORTUNITY

Client BLUE ROAD GROUP

Location Worldwide

Category INVESTORS’ CAMPAIGN

Miami Land of Opportunity is a worldwide campaign created for the Blue Road Group to engage new investors for their upcoming projects in USA throughout South Florida. This campaign was originally intended for the Shanghai market, but then it was so successful that was later repeated - with adaptations - to other 6 countries and languages becoming a successful worldwide tour campaign that raised investors from 4 different continents.

STRATEGY I CREATIVITY I COPYWRITING I CAMPAIGN CONCEPT I PRINT COLLATERAL I PRINTING PRODUCTION I DIGITAL MARKETING I PHOTOGRAPHY I VIDEO SHOOTING I VIDEO PRODUCTION I MOTION GRAPHICS I LANDING PAGE I EVENTS’ BOOTHS

BRAND PROCESS

The initial goal of recruiting investors from Shanghai in the Real Deal Forum was a very interesting challenge. A lot of research was done to undertake the task and through a 360 campaign that involved print, digital and film. This was such a success that was later adapted to other 6 destinations and languages (Turkey, Greece, Russia, US, Brazil and Argentina). Our focus was to highlight Miami as a unique city for investors, highlighting investment opportunities, including the EB5 Visa. For the tagline we leveraged on the already established concept “USA, land of Opportunity”. Take a look at the video and you’ll understand why Miami is – and will still be – the land of opportunity for all.

Miami Land of opportunity

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