Manager, Brand Development
UNLIMITED MARKETING CONSULTING, INC. in Miami, Florida seeks Manager, Brand Development. Serve as the point of accountability for improving clients' brand(s). Meet with clients to interpret their communication objectives, needs and requirements. Diagnose and analyze clients' brand(s) in order to provide key insight into market conditions and competitor brands to assist in driving strategic direction. Conduct market and client research, coordinate implementation, evaluate results, improve processes and propose new actions to the client. Identify the competitive landscape, identify, assess market drivers, and competitive differentiators to elevate positioning and build desired strong brand equity. Play a key role in developing campaign for clients. Compose Creative Brief for independent contractors to develop the communicational pieces that the campaign requires. Oversee the creation of brand equity guidelines, logos, trademarks, and brand identity using knowledge in graphics, aesthetics and the full spectrum of Adobe Suite programs. Increase support for marketing strategies and programs by influencing stakeholders across the enterprise. Oversee the established Brand Plan budget and work closely with customers to ensure financial goals are met on the brand. Recommend marketing plan investments based on ROI analysis. Research new social media trends and other and ever-changing marketing best practices to develop new client base.
Master’s degree in Design & Media Management or related.
Resume to: UNLIMITED MARKETING CONSULTING, INC., Attn: Santiago Llaneza, 12000 Biscayne Blvd. Suite 220, Miami, FL, 33181 or [email protected]