Client ALLEN MORRIS
Location ATLANTA, GA
Category Mixed-Use
Star Metals is a pioneering 1,550,000 sqft mixed-use district in the thriving neighborhood of West Midtown Atlanta. A true live-work-play development that is raising style and luxury to new heights. Developed by The Allen Morris Company and designed by Oppenheim Architecture + Warner Summers, the project combines hi-tech office space , prime retail, luxury apartments and 160 key boutique hotel. Star Metals is forging the future of an ever-evolving Atlanta.
STRATEGY    I    LOGO REVAMP    I    BRAND ARCHITECTURE    I    COPYWRITING    I    PRINT    I    COLLATERAL    I    PHOTOGRAPHY    I    PROJECT VIDEO    I    MOTION GRAPHICS    I    LANDING PAGE    I    FULL WEBSITE    I    SOCIAL MEDIA    I    SALES MATERIALS    I    FULL BROCHURE    I    RACK BROCHURE    I    PRINTING PRODUCTION    I    FLOOR PLANS    I    3D RENDERINGS    I    SITE FENCE    I    DIRECT MARKETING
BRAND PROCESS
Through a successful collaborative process with the developer, sales broker and other team members we developed a unique brand concept and strategy with a clear vision: a live-work-play district that will forge Atlanta’s future. Our team visited the location and got really immersed in the concept. Inspired by its history of warehouses and industrial area, we used metallic colors, rich textures and stencil letters. At the same time, aiming to the high-end market we created a luxurious and aspirational copy and look & feel. This approach conveyed a great story and brand, catering to Atlanta’s next generation.

Avenue 3 Miami
Forging Atlanta's Future
Unlimited

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