Client CK PRIVE
Location AVENTURA, FL
Category COMMERCIAL MIXED-USE
Forum Park is a leading-edge office tower in Aventura envisioned to achieve work-life balance like no other. Its upscale setting showcases sleek architecture by Arquitectonica and green areas design by Enzo Enea. With a spectacular roof park, outdoor meditation area, energy PODs and wellness bar, Forum Park sets the standard for a new wellness concept and promises to become an icon of innovation in the Class-A office condo market.
STRATEGY    I    NAMING & LOGO    I    BRAND IDENTITY    I    COPYWRITING    I    EBROCHURE    I    TEASER CAMPAIGN    I    LANDING PAGE    I    SOCIAL MEDIA    I    CREATIVE    I    COMMUNITY MGMT    I    EBLASTS    I    FLOOR PLANS    I    FULL BROCHURE    I    LANDING PAGE    I    FULL WEBSITE    I    SITE FENCE
BRAND PROCESS
Forum Park is an example of when the search for a tagline leads you to an exciting new concept that goes beyond the product. During a brainstorm session with the client and looking for a “wow factor” for the tower, this three word letter got a whole new meaning: Work Oriented Wellness. Based on this, we used uncoated papers to enhance the well-being aspect of the product and a cooper bronze foil to represent its high-end differential. This brand is now undergoing a whole rebranding process.

Unlimited

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