Client BLUE ROAD GROUP
Location KISSIMME, FLORIDA
Category RESORT & WATERPARK
The Flamingo Waterpark Resort is a successful 244-key hotel inspired in family fun and adventure with a state-of-the-art water park. Under a typical Orlando / Kissimmee setting, the resort offers a wide range of dining options, including a fun Tiki Bar and a convenient Pantry Corner. Its strategic location, East of Irlo Bronson Highway and right off the Turnpike called for its second brand Flamingo Pointe, a commercial component that is now in the making.
STRATEGY    I    BRANDING ARCHITECTURE    I    NAME & LOGO    I    MASCOT    I    BRAND IDENTITY    I    SITE PLAN    I    WEBSITE    I    BUILDINGS PALETTE    I    LOBBY INTERIORS    I    WAY FINDING    I    SUB BRANDS    I    WELCOME PACKAGE    I    IN-ROOM COLLATERAL    I    ADVERTISING    I    BILLBOARD
BRAND PROCESS
Seeing our brands grow is always a pleasure, and this was the case for the Flamingo umbrella brand. We crested the fun and colorful Flamingo Waterpark Resort from naming to mascot, signage and even its buildings colors. Our client identified a segment that wanted shorter stays and no water park, so we created the Flamingo Express brand. The developer bought more land to create a commercial component and we are in the making of Flamingo Pointe. A new residential component is already in talks so there is no stopping for the Flamingo brand.

Unlimited
VIEW WEB
Prev Project
Next Project